This is the second album from the English solo artist Paul Adams, an album that features ten tracks of straight Electronic Pop with both the previously released single ‘Master Of My Mind’ and its ‘b-side’ ‘Your Move’ combined with an excellent, interesting and thought provoking lyrical content delivered by an excellent vocalist.
One of a number of stronger tracks include the final track ‘Wipe The Slate Clean’, a heavy-ish mid-paced track complete with a lyrical content featuring a cleaver twist on the increasing effects on global warming told from the planet’s point of view, the track itself builds well to a catchy chorus to complete a very strong track. Equally excellent is the opening track ‘These Four Walls’, another strong and powerful track but with a more up-tempo pace to it. The track latter appears as an excellent 80s 12” style extended remix, remixed by Paul himself; the track is part of the bonus CD Rom section. Other excellent tracks include the mid-paced and almost bouncy ‘So Sweet The Promise’, complete with its intricate synth work and the similarly paced and styled ‘Understanding’ also the more up-tempo ‘So The World Spins On’, continually switching back and forth with effective programming and synth work.
The perfect single ‘Master Of My Mind’ with its neat and simple synth riffs placed across a mid-paced track that builds nicely into a simple but strong chorus while ‘If Elena Falls’ is as I previously mentioned here in another review a track with a lyrical content regarding the potential danger of another nuclear disaster on the scale of Chernobyl, this mid-paced track builds well to another strong and catchy chorus which continues through out the reminder of the track itself to provide a perfect finish. ‘Your Move’ is another strong and powerful track that once again builds well as the track itself progresses while the slow ballad like ‘State Of Me’ with its dark and moody overtones adds a different edge to the album itself while ‘Five Letter Word’ is another track of note with its mid-paced edge backed with more strong programming and synth work.
The CD also features an excellent CD Rom section that includes three exclusive remixes, all only available on this CD. All three tracks remixed are taken from the album itself with two being remixed by Paul himself and the third by a familiar contributor to this site Bobby Clark under the name Synthetik F.M. This remix was part of a competition held in conjunction with the Electrogarden Network allowing one and all to remix the single ‘Master Of My Mind’ for inclusion in this CD Rom section. The section itself also includes lyrics, photographs, wallpapers, screensaver and weblinks.
This must be the first time that I have actually liked all the remixes featured, thankfully they are free from any of the latest musical trends and remain within the original structure of the song itself but adding that touch of different through the remix. Especially impressive is the eight minutes plus of the extended mix of ‘These Four Walls’ while also excellent is the subconscious mix of ‘Master Of My Mind’ provided by Bobby Clarke, a simplistic mix with a heavy early-80s touch that reduces the track to a more slow to mid-paced feel.
‘Fall From Grace’ is clearly an excellent successor to the debut album ‘A Flawed Paradigm’ released two years ago. Consistently strong songs and interesting lyrics both combined with an excellent vocalist devoid of any similarities to produce an excellent Electro Pop album that clearly proves that England has more to offer than all those ‘big names’. Only the foolish within this scene would dare ignore both this release and artist.
SEVEN WORDS – ELECTROGARDEN INTERVIEW / NOVEMBER 2002
English solo artist Paul Adams records and releases material under the name Seven Words and is signed to the English Label Hand Held Halo Productions. Paul's debut release on the Hand Held Halo Productions Label was the well received "a flawed paradigm" back in November 2000. His next release was the double-A side single ‘Master Of My Mind’ in June 2001 which featured a DJRam/Monopoly dance remix of the other featured A-side "Your Move". The brand new album ‘Fall From Grace’ was released at the beginning of November 2002.
01 – In comparison to your first album ‘A Flawed Paradigm’ do you expect to achieve more with ‘Fall From Grace’ or will you expect the level of sales and general interest be on a similar scale to ‘A Flawed Paradigm’?.
I'd like to think there wil be a certain increase in interest, mainly down to the reputation the first album as garnered in the synth-pop community. As a debut, I think it's done me alot of good, particularly overseas; there were some fantastic reviews from Europe and the States. Add to that the single release which has been featured on quite a few college radio playlists and the exposure in Synthetic Vision and on Electrogarden Network, I think there are more people aware of Seven Words now than when "A Flawed Paradigm" was initially released. So hopefully this all bodes well for "Fall From Grace".
02 - Having previously released ‘Master Of My Mind’ as a single, are there any plans or intentions to release a second single from ‘Fall From Grace’, if so, which track would you like to pick?.
We're already approaching other artists with a view to remixing "Wipe The Slate Clean" for a single release sometime in the first quarter of 2003. I've also put together my own Seven Words extended remix. Hopefully the single will also feature either some exclusive new material or even possibly some more multimedia content. We'll see how it pans out. But there definately will be another single release.
03 – Why choose to run a competition to remix ‘Master Of My Mind’ with the winning remix appearing on ‘Fall From Grace’. Do you think that both this idea and the winning remix itself will benefit both the promotion and sales of ‘Fall From Grace’. Why choose a previously released track like ‘Master Of My Mind’ and is their any intention to repeat the same idea with a future Seven Words release?.
It's a very good way of promoting a project, it generates interest, it involves other people in the same scene and if you're really lucky you get a great track out of it. So it was half a promotional idea and half a creative idea. We chose the Synthetik FM remix of "Master of My Mind" simply because it was so different to anything else we recieved, and to the original. We offered "Master of My Mind" simply because it has been released previously, I didn't want to circulate any of the new material too soon. We probably won't run a remix competition again for this album - I think they work only as a way of generating interest in a new project. But I wouldn't discount the idea for future album releases.
04 - Do you think it has now become an essential addition to a newly released CD to add a CD Rom section and why did you choose to do so with ‘Fall From Grace’?.
I don't believe it's essential, but if you have the means and the facilities as we did to provide the end-user with something a little extra, it can only help in the promotion of the album as a whole. The multimedia content was concieved to add an extra dimension to the album and the whole listening experience which I think it achieves admirably.
05 - Taking into account the relatively poor level of interest in Electro Pop/Synth Pop in the U.K in general, how exactly do you plan to promote ‘Fall From Grace’ within your home country?. Apart from the Internet, do you see any other way of promoting both the album and Seven Words in the U.K?.
There are a few dedicated electronic music magazines that have been interested in both albums and the best form of exposure is an album review, so Hand Held Halo Productions are flooding them with free promos in an attempt to get the album noticed. We also have plans for more live work next year which should help generate interest and recognition. We're also seriously considering a video release primarily for UK satelite and/or cable exposure.
06 – Do you expect ‘Fall From Grace’ to be more successful within Europe or America and which do you think would be more receptive to Seven Words?.
That's difficult to answer. "AFP" sold more in the States, but we have had a great deal of continued interest from Europe. I think there's more of a sense of a synth-pop community in Europe, every country here has a scene and if you're lucky your work will be familiar to most people involved in them. Having said that, traditionally UK acts have always held a fascination with US audiences. I wouldn't like to speculate on the success of "FFG" at this stage. I don't want to tempt fate :o)
07 - With it being two years since the release of your ‘A Flawed Paradigm’ album, how do you look back on that album, especially with it being your debut album and with the recent release of your second album ‘Fall From Grace’?.
I'm still incredibly proud of it, I still get a buzz when I see it mentioned in reviews or listed on the net. I think I'm particularly pleased with it for being very Seven Words. In other words, if you never bought another Seven Words album, you're getting all of the essence of what Seven Words is about from that one album.
08 - In those two years since the release of ‘A Flawed Paradigm’ do you think the level of interest in Seven Words that was generated with that release has within reason been lost and your almost starting afresh with ‘Fall From Grace’?.
No not at all. One thing you should bear in mind about the synth-pop scene to remember is it's longevity. After all, we're perpetuating a musical movement that started over 20 years ago. In that context, 2 years between albums is not long at all. Coupled with that is the almost intransient nature of the internet. All of those Seven Words reviews, advertisements and mentions are still out there on web sites and news pages all across the net. So in effect Seven Words has never left the scene.
09 - Considering the lyrically content of your songs, least not those covering issues like animal rights (‘Key’) and the environment (‘Wipe The Slate Clean’), have you ever considered contributing a track to a CD that would raise funds for organisations like P.E.T.A or Greenpeace?.
I have considered it in the past, and would be pleased to contribute a track if I thought it would benefit a worthy cause. But I've never been asked.
10 – If I’m correct Seven Words have never recorded a cover version, which is rare within today’s Synth Pop scene. Predictable question, any intentions of ever doing one or are you simply doing your best to avoid them? :-)
I have actually conscientously avoided releasing covers. The synth-pop scene is flooded with them, not all of them are good by any stretch of the imagination. And although they're easy enough to do, I don't personally enjoy covering other people's material, I have enough to do getting my own stuff recorded :-) That said, Seven Words may slip one or two covers into future live sets - something to make the die-hard synth-pop fans smile :-)
>Danny King / ‘Synthetic Vision’ – Synth Pop fanzine / November 2002
Artist Link: http://www.sevenwords.co.uk