The background to what later became Electric Fantastic Sound started way back in 1991 with a small operation under the name J-Axel Industrial Art & Interiör. Haunting the locals at Malmös finest alternative outlet Stadt Hamburg the founder Johan Billing peddled cassettes of industrial experiments, such as Klas Knastermus and Genetic Stress DI-source.

After a few years of travelling the galaxy with fellow electro pop pioneers S.P.O.C.K in the mid 90's Johan revived his label ambitions with Diskodiktator.com by taking the music to the internet but being beat by the Americans at MP3.com as a powerful tool for distributing alternative music online. Diskodiktator instead became a normal group site and it wasn't until the summer of 2005 that the label Electric Fantastic Sound saw the light of day with the release of a six track CD sampler.

Early on - perhaps too early - the label deserted the physical formats and decided to concentrate on digital distribution in order to be able to release truly alternative music without the need for mass marketing, force feeding and the usual shenanigans involved with selling music to a very selective but small audience.

The mission have always been the same: to act as a springboard for alternative artists and to encourage the audience to discover these artists while at the same time giving the competition a run for their money. Electric Fantastic Sound is also well-known for being the label that releases a free annual Christmas sampler with artists on and off the label, with international guests such as Soviet, Schmoof, Hyperbubble and Tiger Baby.

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