During one decade we observed the indie music world turning around us. We lived it day-to-day and experienced it from different angles: from the business side to the artist side. The label's personnel has been active in the electronic music scene for more than 10 years, gaining experience in various companies and at different levels including artists & repertoire management, sale & logistics management, studio engineering & producing, music magazine publishing, website designing, music composing and even product marketing management. We've learned a lot from the mistakes and mismanagement in our pasts, and came to the conclusion that everything in the music life was nothing but a question of attitude and honesty.

Raised from the intention to develop and defend a new concept in artist & label management and relations, a new record company was born. Alfa Matrix brings you the family cocoon an artist needs to feel comfortable enough to expand himself / herself in his/her work without restriction or compromise. It's in mutual respect and care that we and our artists will launch our music matrix alfa code.

Alfa Matrix should become a trademark for innovative electronic music. We will be open to various styles including catchy synth pop tunes, female fronted bands mixing electronics, trip-hop and drum'n bass with a dark gothic attitude, intelligent industrial or yet power EBM.